Marketing
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1
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brand
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n.
a particular make of product - to brand v.
- branded adj. |
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2
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consumer
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n.
the person who buys and uses a product or service -
to consume v. |
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3
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cost
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v.
[cost, costed, costed] to estimate the price of making a
product - costing n. |
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4
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develop
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v.
to create a new product or improve an existing one -
product development n. |
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5
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distribution |
n.
the delivering of products to end-users, inc.
advertising, storing etc |
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6
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end-user
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n.
the person, customer etc who is the ultimate (and so
real) user of a product |
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7
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image
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n.
the concept or perception of a firm or product held by
the general public |
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8
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label
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n.
small piece of paper, metal etc on a product giving
information about it |
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9
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launch
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v.
to introduce a new product, with publicity etc -
product launch n. |
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10
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mail order
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n.
the selling of goods by post - mail-order catalogue
n. |
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11
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market
research |
n.
study of consumers’ needs & preferences, often for a
particular product |
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12
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packagingUK
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n.
the wrapping or container for a product |
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13
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point of
sale |
n.
the place where a product is actually sold to the public
- point-of-sale adj. |
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14
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product
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n.
something made to be sold; merchandise [includes
services] - to produce v.
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15
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public
relations |
n.
creation and maintenance of a good public image -
public relations officer n.
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16
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registered
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adj.
registered or officially recorded as a trademark - ®
abbr. - to register v.
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17
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sponsor
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n.
firm supporting an organisation in return for
advertising space - also v.
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18
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S.W.O.T.
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abbr.
Strength, Weaknesses, Opportunities, Threats
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19
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total
product |
n.
the whole product, inc. name, packaging, instructions,
reliability, after-sales etc |
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20
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trademark
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n.
special symbol, design, word etc used to represent a
product or firm - " abbr. |
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